Eventually, she transitioned over to an alcoholic beverage company and was later asked to spearhead the Budweiser Brand Ambassador Program launch in India. Taking an internship at a large music publication landed her a sales manager position in south India. Then, she decided to take a gap year to figure out what made sense for her career path. Unsure of what she wanted to do in life, she pivoted between pre-med, fashion and marine biology. Every day is a thank you to the nurses for us.”Īt 19, Tulsee started an import-export business of costume jewelry. This year, we’re highlighting the sacrifices they make to keep us safe and healthy by sharing their stories and giving them wellness gifts and resources to care for them during life on the shift and beyond. “We don’t just celebrate Nurses week in May we celebrate nurses every single day at Moxie Scrubs. “Moxie is for nurses, by nurses because nurses are the beating heart of healthcare,” Tulsee shares. This month, the company is celebrating Nurses Week (May 6-12) by honoring the unsung heroes. Recently, Tulsee was named to Forbes Next 1000 list. The company has raised $2.4 million in pre-seed funding and is preparing for the next round. The scrubs’ design provides nurses with a sense of fashion, functionality and professionalism. Alicia Tulsee, founder and CEO of Moxie Scrubs, and her team are disrupting the medical apparel market as the first direct-to-consumer brand for nurses.

Even with the medical scrubs market expected to reach $140.64 billion by 2027, companies like Moxie Scrubs are finding innovative ways to modernize and disrupt the market. Many of the medical scrubs on the market are designed for functionality rather than quality and comfort. The key is to find an underserved market sector and create an innovative product that elevates an industry. Up-and-coming entrepreneurs have the challenge of either finding a new, unique niche or disrupting age-old systems. I focus on embracing the pivot during life’s transitions. How Moxie Scrubs Raised $2.4 Million In Pre-Seed Funding To Launch A Brand For Nurses, By Nurses

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